Credit union drives branch visits and auto-loan applications
A regional credit union with more than 20 locations wanted to grow its auto-financing business — pairing precise location and behavioral targeting with native programmatic ads to drive in-branch visits, online loan applications and appointment bookings with loan officers.
As vehicle prices climbed with little dent in buyer demand, a regional credit union with more than 20 branches saw an opening to grow its auto-financing business. The goal was threefold: more in-person visits to its branches, more online auto-loan applications, and more booked appointments with its loan officers.
We paired precise targeting with native creative that adapts in real time to each publisher’s look and feel — less intrusive placements that lift engagement 20–60% over standard display. We geo-fenced 17 auto dealerships across the credit union’s local market to reach active car shoppers and retarget them for up to 30 days, and drew conversion zones around 22 branches and ATMs to measure real foot traffic. On the intent side, search retargeting and keyword contextual targeting ran against a custom list of 1,800+ terms — “credit union rates,” “auto financing,” “car loans” and more — alongside category contextual to catch top-of-funnel shoppers, all tuned to a 30-day recency window that matches the car-buying journey.
Over four months the campaign drove 1,300+ in-person visits to the credit union’s branches and ATMs at a $1.25 cost per visit, plus over 500 online loan applications, appointments and site visits at a $4.91 cost per action. Native creative did the heavy lifting — $0.77 per visit and $2.30 per action — blending into premium publishers so members were more receptive to the message.
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