B2B Ecommerce Store Grows with Refinex
Key Results
Project Overview
Overview: A large supplier of OEM quality parts for construction equipment with nation-wide shipping partnered with Refinex to drive more awareness and targeted traffic to their Ecommerce store. A targeted approach utilizing a combination of Competitor Targeting, Search Ads targeting model numbers and Intent-driven targeting across Meta resulted in a significant increase in store traffic.
Strategy: The team compiled a list of competitor warehouses and retail locations, industry events and relevant trade shows for targeting through geofencing tactics. The Search Ads team was able to compile a list of the most profitable skus and model numbers to determine search volumes and intent. By combining these approaches, the team was able to target the right buyers at various stages of the funnel. The campaign results were further enhanced with eye-catching creative and compelling ad copy.
Results: The client saw an overall lift in traffic and sales of 23% over 90 days.