Concrete Equipment Manufacturer Increases Leads with Refinex

Project Details

Campaign Overview: A large manufacturer of concrete batch plants and mixers partnered with Refinex to increase their brand awareness and sales.

Strategy: Refinex gathered a list of industry events, dealerships and other audience rich locations to target decision makers. This was paired with a Meta Ads campaign to retarget and find specific in-market buyer personas with a lead generation campaign. The team developed compelling creative with special financing offers to attract interest.

Campaign Results: We were able to increase their traffic 30% and generate over 100 leads within the first 3 months of their Meta campaign launch, surpassing their expectations. 

‍