AEO & GEO.
Answer engine optimization (AEO) and generative engine optimization (GEO): we make your brand the one ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews cite when buyers ask who to hire and what to buy.
What our AEO & GEO services cover.
AI visibility audit
We put the questions your buyers actually ask to ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews, then map who gets cited and where you’re absent. That gap list becomes the plan.
Entity & schema foundations
Organization, Service and FAQ structured data, one consistent description of your company everywhere it appears, and an llms.txt map of your site — so every engine understands who you are and what you sell.
Answer-shaped content
Pages built the way engines quote: the direct answer first, buyer questions answered in their own words, and original numbers worth citing.
SEO that still carries
Answer engines retrieve from the same web Google ranks. Crawlability, internal linking and rankings stay the foundation — AEO sits on top of SEO, not instead of it.
Third-party proof
Assistants weigh consensus before they recommend anyone: reviews, directories, trade press and communities. We build the off-site footprint the engines cross-check.
AI search measurement
AI crawler hits, assistant referrals and share of voice tracked by engine, so you watch citations grow month over month — not just rankings.
SEO vs AEO vs GEO.
SEO
Earns rankings on Google’s results page, and the click that follows. Still the foundation: answer engines retrieve from the same web Google crawls, so crawlability, internal links and authority decide whether you’re in the running at all.
AEO
Earns citations in the direct answers AI assistants give — ChatGPT, Claude, Gemini, Perplexity, Google’s AI Overviews. The engine reads the answer out, and the citation is the visibility. Built on entity signals, structured data and answer-shaped pages.
GEO
The same work framed around the engine instead of the answer: being the source a generative model retrieves and trusts whenever it composes a response. The tactics are identical to AEO — one service, never two line items.
From invisible to cited.
Answer engines rebuild their answers constantly. The work compounds with every crawl.
AEO & GEO, answered.
What is answer engine optimization (AEO)?
Answer engine optimization is the work of getting your brand cited and recommended in the direct answers AI assistants give — ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews. Where SEO earns a ranking a buyer clicks, AEO earns a citation the engine reads out. The mechanics: clear entity signals, structured data, answer-shaped pages and third-party proof the engines can verify. Our guide to what makes AI assistants cite a page covers the ranking factors in detail.
What is generative engine optimization (GEO)?
Generative engine optimization is the same discipline under a different name — optimizing for engines that generate an answer instead of listing links. You’ll also see it called AI search optimization or LLM SEO. Whatever the label, the job is identical: be the source the model retrieves, trusts and cites when it writes its answer.
How is AEO different from GEO?
In emphasis, not in substance. AEO frames the work around the answer: earning the citation when an assistant or AI Overview answers a buyer’s question directly. GEO frames it around the engine: being the source a generative model retrieves and trusts whenever it composes a response. The tactics are identical — entity clarity, structured data, answer-shaped pages, third-party proof — which is why we sell them as one service. If an agency prices AEO and GEO as separate line items, you’re being billed twice for the same work.
How is AEO different from SEO?
SEO gets you ranked; AEO gets you quoted. Answer engines retrieve from the same web Google crawls, so the fundamentals — crawlable pages, internal links, authority — still decide whether you’re in the running. AEO adds what generative engines need on top: a direct answer near the top of the page, questions answered in the buyer’s own words, structured data, and consistent facts about your company everywhere the engine looks. You don’t choose between them. One is the foundation, the other is the roof.
How do I get my company recommended by ChatGPT?
Make it easy to find, easy to verify and easy to quote. One consistent description of what you do everywhere your company appears. Pages that answer real buyer questions directly. Structured data that spells out your services. Reviews, directories and trade coverage that back your claims up. Assistants recommend companies the way a careful analyst would — they cross-check sources. Give them sources that agree.
How long does AEO take to work?
Usually faster than classic SEO. Answer engines re-crawl frequently and rebuild answers on demand, so a fixed entity profile or a genuinely better answer page can start earning citations in weeks, where a competitive ranking takes months. The compounding is the point: every citation an engine gives you feeds the next answer it builds.
Is AEO worth paying for?
If your buyers ask assistants for recommendations — and in B2B and high-ticket home services they increasingly do — the citation seats are being claimed now, while most of your competitors ignore them. The earlier you build the footprint, the cheaper the seat. If your category’s buyers never ask an assistant anything, put the budget into search ads instead. The audit tells you which one you are.
Get cited before
your rivals show up.
Thirty minutes. We’ll run your buyers’ questions through the answer engines live and show you exactly who they cite today.
Book a strategy call