Refinex Media Index
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Industries/Healthcare

Healthcare
& insurance.

Compliant creative, precise geography, measurable applications. We deliver campaigns that respect the rules and still move the numbers.

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A — The playbook

Four levers we pull for healthcare & insurance.

01

Connected TV (ZTV)

ZIP-plus-content-recognition delivery puts your plans in front of eligible households on the biggest screen.

ZTV · ZIP-level · Eligibility
Programmatic ads
02

High-intent search

Plan and coverage keywords captured in season, with compliant landing pages that convert.

Google Ads · Enrollment · Compliance
Search ads
03

Programmatic display

Reach members and providers beyond social — contextual placement next to trusted health content.

Contextual · Providers · Members
Programmatic ads
04

Setup & tracking

Application events tracked end-to-end so every dollar maps to enrollments, not impressions.

Applications · Attribution · Privacy-safe
AI implementation
B — The record

From a national health insurer.

A programmatic ZTV strategy that complemented existing campaigns and boosted applications ZIP by ZIP.

ZIP
Level targeting across CTV
CTV
Video across connected devices
100+
Campaigns shipped
The floorCare, ZIP by ZIP
C — Selected work

Proof, not promises.

From the journal

Latest thinking

Sep 3, 2026 The best healthcare advertising channels in 2026 All articles

Compliant campaigns.
Uncompliant results.

Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.

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