Refinex Media Index
№ 00Home № 01B2B advertising № 02Lead generation № 03Partner programs Book a call
№ 01For companies that sell to businesses

Pipeline,
not impressions.

ABM, programmatic, connected TV and search — planned against your account list and measured to opportunities and revenue. Not clicks.

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Executives in a boardroom
A — Solutions

Six levers, one account list.

01

Account-based marketing

Name the two hundred accounts that matter. We put your message in front of their buying committees — by role, by stage, across channels.

Intent data · Buying committees · Multi-channel
Programmatic ads
02

Programmatic display

True-intent audiences across display, native and video — reach beyond the limits of social and search, with A/B testing on every variant.

Keyword · Contextual · Event targeting
Programmatic ads
03

Connected TV

Your brand on the biggest screen in the building — ZIP-level video delivered across CTV devices and measured to site visits.

ZTV · Content recognition · Local delivery
Programmatic ads
04

Search ads

Capture high-intent demand the moment it surfaces — keyword strategy, ad extensions and continuous ROAS optimization.

Google Ads · Bing Ads · Keyword research
Search ads
05

Geofencing

A virtual boundary around the places your buyers actually stand — trade shows, industry events, competitor locations — triggering ads the moment they enter or leave.

Trade shows · Events · Competitor locations
Programmatic ads
06

Meta ads

Buying committees are people too. Full-funnel Facebook and Instagram campaigns that build awareness and retarget the accounts your other channels warm up.

Facebook · Instagram · Retargeting
Social ads
B — Measurement

Instrumented end-to-end.

Every campaign reports to one ledger: spend in, pipeline out. You see the same dashboard we do — refreshed daily, attributed to source.

It starts with proper setup: pixels, conversion events and CRM tracking wired correctly on day one — a feedback loop that refines every campaign toward better and better results.

Fig. 2 — Client dashboard, representative data
Pipeline sourced
$4.2M
Cost per lead
−20%
MQL → SQL
38%
Return on ad spend
3.4×
Qualified pipeline, indexed — trailing 12 months ■ With Refinex■ Prior baseline
Pipeline by channel
ABM
42%
Search
28%
Progr.
18%
CTV
12%
Target accounts engaged
147of 200 named accounts
active in the last 30 days
The signalWatching the line since 2016
C — Process

Simple, deliberate, repeatable.

01

Discovery

We learn your business, your buyers and your unit economics before a dollar moves.

02

Plan & strategy

A marketing plan built to your goals, timelines and budgets — with the levers named.

03

Execution

Campaigns launched across the channels your accounts actually inhabit.

04

Refine & scale

Continuous optimization, regular reports, and budget that follows the evidence.

D — Industries

Where we've done it before.

20+ industries. These most often.

E — Selected work

Proof, not promises.

From the journal

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Bring your account list.
We'll bring the plan.

Thirty minutes. We look at your numbers and tell you where the spend is leaking. You keep the findings either way.

Book a strategy call
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The Refinex brief

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