Refinex Media
Index
Health & life
insurance.
Qualified applicants, ZIP by ZIP — reached across CTV, search and social, and qualified before they ever reach your agents.
A — The playbook
Four levers we pull for health & life insurance.
Connected TV (ZTV)
ZIP-plus-content-recognition puts your plans in front of eligible households at the local level.
ZTV · Eligibility · Local
Programmatic ads
Enrollment search
Coverage keywords captured in season with compliant, converting landing pages.
Google Ads · Open enrollment · Compliance
Search ads
Meta lead gen
Life-stage targeting — new parents, new homeowners, retirees — with pre-qualified forms.
Life stages · Meta · Pre-qualification
Social ads
AI-powered Speed to Lead
Applicants land in your CRM in under a minute, while the intent is still warm.
47s median · CRM · Routing
AI implementation
B — The record
From a national health insurer.
A programmatic ZTV strategy that boosted applications ZIP by ZIP alongside existing campaigns.
ZIP
Level delivery across CTV
87%
Contact rate
0
Leads shared or resold
C — Selected work
Proof, not promises.
From the journal
Latest thinking
Aug 31, 2026
Health insurance lead generation: what works in 2026
All articles
Applications, not
aggregator leads.
Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.
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