Refinex Media Index
№ 00Home № 01B2B advertising № 02Lead generation № 03Partner programs Book a call
Industries/Manufacturing

Manufacturing
& industrial.

Your buyers research equipment online, compare specs on mobile and watch demos before they ever call a dealer. We put you in front of them at every step — and staff your plants while we're at it.

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Worker in a manufacturing hall
A — The playbook

Four levers we pull for manufacturers.

01

Trade-show geofencing

A virtual boundary around the shows, dealerships and audience-rich locations where your decision makers stand — ads trigger the moment they enter.

Industry events · Dealer locations · Competitors
Programmatic ads
02

Programmatic recruitment

The average hire costs $4,700. Precise targeting and detailed attribution put your openings in front of qualified workers before your competitors do.

Display · Attribution · Labor-market targeting
Programmatic ads
03

Dealer & buyer ABM

Name the dealers, distributors and in-market buyer personas that matter. Meta and programmatic retargeting keep you in front of the committee.

Buyer personas · Meta ads · Retargeting
Programmatic ads
04

High-intent search

When a buyer types your equipment category, you show up — keyword strategy and special-offer creative that turns spec research into RFQs.

Google Ads · Financing offers · RFQ capture
Search ads
B — The record

From one concrete equipment manufacturer.

Event targeting, keyword/contextual and Meta ads, with financing-offer creative. First three months of the Meta launch.

103
Leads in the first 3 months
+30%
Site traffic
100K
Monthly impressions
The floorWhere the work is made
C — Selected work

Proof from the plant floor.

From the journal

Latest thinking

Aug 26, 2026 How to choose a marketing agency for manufacturers in 2026 Aug 19, 2026 Agentic AI for marketing: what manufacturers do in 2026 Aug 10, 2026 What's a good marketing budget for manufacturers in 2026? All articles

Your buyers are researching.
Be what they find.

Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.

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