Refinex Media
Index
Heavy
equipment.
Your buyers compare specs on mobile and watch demo videos before they ever call a dealer. Digital media is how equipment gets shortlisted now.
A — The playbook
Four levers we pull for heavy equipment.
Event & dealer geofencing
Industry events, dealerships and audience-rich locations — reaching decision makers where the machines are.
Industry events · Dealerships · Locations
Programmatic ads
Meta retargeting
In-market buyer personas retargeted with lead-generation campaigns and financing-offer creative.
Buyer personas · Lead gen · Financing offers
Social ads
Programmatic display
Reach fragmented buyer audiences beyond search and social with keyword and contextual targeting.
Keyword · Contextual · Display
Programmatic ads
High-intent search
Equipment category keywords captured at the moment of spec research.
Google Ads · Categories · RFQ capture
Search ads
B — The record
From one concrete equipment manufacturer.
Event targeting, keyword/contextual and Meta ads with financing-offer creative. First three months.
103
Leads in 3 months
+30%
Site traffic
100K
Monthly impressions
C — Selected work
Proof, not promises.
From the journal
Latest thinking
Oct 6, 2025
How heavy equipment manufacturers and dealers can win with digital media
All articles
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