Refinex Media
Index
Construction
services.
Commercial bids, equipment demand and skilled-trade recruitment — we keep your name in front of the people who award the work.
A — The playbook
Four levers we pull for construction.
Geofencing
Trade shows, supplier yards and competitor sites — ads trigger when decision makers walk the ground.
Trade shows · Supplier yards · Competitors
Programmatic ads
Programmatic display
True-intent audiences across display, native and video, targeted to the regions you bid in.
Regional targeting · Display · Video
Programmatic ads
Recruitment campaigns
Skilled trades are scarce. Precise targeting and attribution fill crews before your competitors do.
Trades · Attribution · Hiring
Programmatic ads
High-intent search
Project owners search before they shortlist. Keyword strategy that turns research into RFQs.
Google Ads · RFQ capture · Keywords
Search ads
B — The record
From a construction services client.
Cost per lead down, real pipeline growth — not just clicks.
−20%
Cost per lead
2×
Qualified pipeline growth
90
Days to results
C — Selected work
Proof, not promises.
From the journal
Latest thinking
Aug 24, 2026
The best construction company marketing channels in 2026
All articles
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