Refinex Media
Solutions
№ 01B2B advertising № 02Lead generation № 03Partner programs
Capabilities
AAI implementation BProgrammatic ads CSocial ads DSearch ads ECreative FWebsites GAEO & GEO
Industries
№ 01 — B2B
Manufacturing & industrial SaaS & technology Construction services Heavy equipment Logistics & supply chain Professional services Healthcare & insurance
№ 02 — Lead gen
HVAC & plumbing Roofing & exteriors Remodeling & restoration Health & life insurance Mortgage & lending B2B SaaS Medical & wellness clinics
Success Journal
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Refinex Media Index
№ 00Home № 01B2B advertising № 02Lead generation № 03Partner programs
Success Journal
Capabilities
AI implementation Programmatic ads Social ads Search ads Creative Websites AEO & GEO
Industries
Manufacturing SaaS & technology Construction HVAC & plumbing Roofing & exteriors Mortgage & lending
View all industries →
Heavy equipment Logistics & supply chain Health & life insurance Healthcare B2B SaaS leads Medical & wellness clinics Professional services Remodeling
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Capabilities/D

Search
ads.

Capture high-intent demand the moment it surfaces — keyword strategy, ad extensions and relentless ROAS optimization on Google and Bing.

Book a strategy call How it works
Retro monitor with a search prompt
A — What we do

What search ads covers.

01

Keyword strategy

The terms your buyers actually type, mapped to intent and margin.

Research · Match types · Negatives
02

Ad extensions

Every SERP feature working for you — sitelinks, callouts, structured snippets.

Sitelinks · Callouts · Snippets
03

ROAS optimization

Bids and budgets tuned continuously to the keywords that produce revenue.

Bidding · Budget pacing
04

Landing alignment

Ads and pages that match, so quality scores rise and cost per click falls.

Quality score · Relevance · CRO
B — How it works

Intent, captured.

Search rewards relevance — end to end.

01
Research
Keyword and competitor mapping against real intent.
02
Launch
Structured campaigns with tight ad groups and extensions.
03
Refine
Continuous bid, budget and creative optimization to ROAS.
The queryIntent, the moment it appears
From the journal

Latest thinking

Aug 25, 2026 Local Services Ads vs. Google Ads for home services in 2026 Aug 18, 2026 Google Ads AI Max: what it means for B2B SaaS in 2026 All articles

Be there when
they’re ready to buy.

Thirty minutes. We’ll tear down your search account for free.

Book a strategy call
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Refinex Media
130 King Street West, Suite 1900
Toronto, ON M5X 1E3
+1-888-413-6260 sales@refinexmedia.com
Solutions
B2B advertisingLead generationPartner programs
Company
CareersTerms of UsePrivacy Policy
Capabilities
AI implementationProgrammatic adsSocial adsSearch adsCreativeWebsitesAEO & GEO
More
Success storiesJournalBenchmarks index
Industries
B2B
Manufacturing & industrialSaaS & technologyConstruction servicesHeavy equipmentLogistics & supply chainProfessional servicesHealthcare & insurance
Industries
Lead generation
HVAC & plumbingRoofing & exteriorsRemodeling & restorationHealth & life insuranceMortgage & lendingB2B SaaSMedical & wellness clinicsView all industries
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