Refinex Media Index
№ 00Home № 01B2B advertising № 02Lead generation № 03Partner programs Book a call
Industries/Professional services

Professional
services.

Trust is bought slowly. We keep your firm in front of buying committees for the months it takes them to decide — and measure it to retained work.

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Consultants at a drafting table
A — The playbook

Four levers we pull for professional services.

01

Account-based marketing

A named list of the clients you want. We reach partners and decision makers by role across channels.

Named accounts · Roles · Multi-channel
Programmatic ads
02

Contextual programmatic

Your expertise beside the content your clients read — trade press, industry news, research.

Contextual · Trade press · Native
Programmatic ads
03

LinkedIn & Meta

Thought-leadership distribution and retargeting that keeps the firm familiar when the RFP lands.

LinkedIn · Retargeting · Authority
Social ads
04

Setup & tracking

Every inquiry attributed to source, so business development knows exactly what produced the meeting.

Attribution · CRM · Feedback loop
AI implementation
B — The record

What a services engagement looks like.

Representative results across professional and industrial services clients.

−20%
Cost per lead
10+
Years running B2B campaigns
20+
Industries served
The tableTrust, drawn up
C — Selected work

Proof, not promises.

From the journal

Latest thinking

Aug 20, 2026 Website conversion rate benchmarks for professional services Aug 12, 2026 How big has the B2B buying committee gotten in 2026? All articles

Be the firm they’ve
already heard of.

Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.

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