Refinex Media
Index
B2B SaaS
lead gen.
Demos and trials run like a lead-gen motion: priced per qualified lead, wired to your CRM, optimized to the ones that become revenue.
A — The playbook
Four levers we pull for b2b saas lead gen.
Category search
Your category and competitor terms captured at the moment of evaluation.
Google Ads · Competitors · Evaluation
Search ads
Full-funnel social
LinkedIn and Meta sequenced from problem-aware to demo-ready.
LinkedIn · Meta · Sequencing
Social ads
Retargeting
Site visitors and trial abandoners brought back with proof-led creative.
Site visitors · Trials · Proof
Programmatic ads
Revenue feedback loop
Closed-won data flows back into targeting, so budget follows the leads that become customers.
CRM · Closed-won · Optimization
AI implementation
B — The record
What a SaaS lead-gen engagement looks like.
Representative results measured to revenue, not signups.
3.4×
Return on ad spend
38%
MQL → SQL
−20%
Cost per lead
C — Selected work
Proof, not promises.
Demos your sales team
won’t complain about.
Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.
Book a strategy call