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Case studySoftware · Technology

AI startup reaches funding

An AI startup building customer-service agents needed to grow lead volume beyond freelance marketplaces at a crucial stage — securing its next round of funding.

241
Leads in 3 months
200%
Increase in leads
Tactics
Facebook · Instagram · Geofencing · Keyword search · Retargeting
Ad formats
Display · Video
Geography
Canada · United States
AI startup reaches funding
A — Campaign overview

An AI startup specializing in customer-service agents was looking to grow lead volume beyond Upwork and other freelance websites during a crucial stage of growth, aiming to secure its next round of funding.

B — Strategy deployed

Geofencing captured audiences at trade shows and events matching the ideal customer profile; site retargeting re-engaged existing traffic; and compelling creative targeted their ICP on Meta with a lead-gen campaign, supported by custom offers and landing pages to drive conversions.

C — Results

The startup significantly increased relevant traffic and captured leads through landing pages and Meta Ads — 241 new leads in the first three months, reaching their funding milestone.

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