An AI startup building customer-service agents needed to grow lead volume beyond freelance marketplaces at a crucial stage — securing its next round of funding.

An AI startup specializing in customer-service agents was looking to grow lead volume beyond Upwork and other freelance websites during a crucial stage of growth, aiming to secure its next round of funding.
Geofencing captured audiences at trade shows and events matching the ideal customer profile; site retargeting re-engaged existing traffic; and compelling creative targeted their ICP on Meta with a lead-gen campaign, supported by custom offers and landing pages to drive conversions.
The startup significantly increased relevant traffic and captured leads through landing pages and Meta Ads — 241 new leads in the first three months, reaching their funding milestone.
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