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Industries/SaaS & technology

SaaS &
technology.

Demos and pipeline at a CAC the board accepts. We aim your spend at named accounts and in-market signals — and wire every conversion back to revenue.

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A — The playbook

Four levers we pull for saas & technology.

01

Cold email

The email is cold — the prospect isn't. We research industry and title ahead of time, so every message lands with someone who actually fits your ICP.

Industry targeting · Title targeting · ICP research
02

High-intent search

Category and competitor keywords captured the moment intent surfaces, with ROAS optimization on every dollar.

Google Ads · Competitor terms · ROAS
Search ads
03

Full-funnel social

LinkedIn and Meta working together — awareness up top, demo-request retargeting at the bottom.

LinkedIn · Meta · Retargeting
Social ads
04

Setup & tracking

Pixels, conversion events and CRM wiring on day one — a feedback loop that refines campaigns toward cheaper demos.

Attribution · CRM · Feedback loop
AI implementation
B — The record

What a SaaS engagement looks like.

Representative results from B2B SaaS campaigns measured to pipeline, not clicks.

3.4×
Return on ad spend
38%
MQL → SQL conversion
−20%
Cost per lead, 90 days
The signalData resolving into pipeline
C — Selected work

Proof, not promises.

From the journal

Latest thinking

Aug 30, 2026 What is multi-touch attribution, and does it work in 2026? Aug 22, 2026 LinkedIn ads cost in 2026: what B2B teams should budget Aug 11, 2026 How SaaS companies get AI search visibility in 2026 All articles

Your buyers are
comparing options.

Thirty minutes. We'll walk you through what worked for equipment brands like yours — numbers included.

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