B2B ecommerce store grows with Refinex
A large supplier of OEM-quality construction-equipment parts with nationwide shipping wanted more awareness and targeted traffic to its ecommerce store.
A large supplier of OEM-quality parts for construction equipment with nationwide shipping partnered with Refinex to drive awareness and targeted traffic. A combination of competitor targeting, search ads on model numbers and intent-driven Meta targeting lifted store traffic significantly.
The team compiled competitor warehouses, retail locations, industry events and trade shows for geofencing, while the search team identified the most profitable SKUs and model numbers to gauge search volume and intent. Together these approaches reached the right buyers at every funnel stage, enhanced with eye-catching creative and compelling ad copy.
The client saw an overall lift in traffic and sales of 23% over 90 days.
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