Manufacturer recruits with programmatic ads
With the average cost of a new hire near $4,700 and employers competing for the same candidates, this manufacturer needed precise targeting and detailed attribution to win talent.
As companies nationwide strive to recruit job seekers, the average cost of hiring a new employee is close to $4,700 (SHRM, 2022). With numerous employers competing for the same candidates, recruitment advertisers work to gain an advantage through precise targeting and detailed attribution.
By the end of the three-month campaign, results exceeded expectations with a 0.15% CTR, surpassing the client’s 0.10% target. The campaign produced 634 conversions across in-person and online actions — candidates applied through both channels — and combined visits to the website and three distribution centers delivered a low $19.37 cost per action.
Hiring against a tight market?
Let’s write yours.
Thirty minutes. We look at your spend and tell you where the return is hiding — you keep the findings either way.
Book a strategy call