Hair care supplier finds more distribution
A men’s luxury haircare and grooming brand set out to grow awareness for its professional line across barbershops — and to test new product concepts with relevant industry buyers.
A provider of men’s luxury haircare and grooming products was looking to increase brand awareness for their professional line across barbershops, while testing new product concepts with targeted messaging to relevant industry buyers.
Location geofencing, event geofencing, keyword contextual, keyword-search retargeting, Facebook and Instagram, custom landing-page development and data integration worked together to reach buyers in and around the barbershop trade.
The campaign generated a 0.35% CTR — 3.5× higher than the campaign goal — and the custom landing page produced over 20 new business conversions.
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