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Case studyB2B · Construction

Concrete equipment manufacturer increases leads

A large manufacturer of concrete batch plants and mixers came to Refinex to raise awareness of their product line and drive sales.

103
Leads in the first 3 months
100K
Monthly impressions
Tactics
Event targeting · Keyword / contextual · Meta Ads
Ad formats
Display
Geography
United States
Concrete equipment manufacturer increases leads
A — Campaign overview

A large manufacturer of concrete batch plants and mixers partnered with Refinex to increase brand awareness and sales across a specialist B2B market.

B — Strategy

Refinex assembled a list of industry events, dealerships and other audience-rich locations to target decision-makers, paired with a Meta Ads campaign to retarget and find specific in-market buyer personas through a lead-generation push. The team developed compelling creative with special financing offers to attract interest.

C — Results

We increased site traffic by 30% and generated over 100 leads within the first three months of the Meta campaign launch — surpassing the client’s expectations.

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