Health insurance provider boosts applications
One of the nation’s leading insurers wanted to boost applications for their Advantage plans during open enrollment with a programmatic strategy that complemented existing campaigns.
One of the nation’s leading insurance providers sought to boost applications for their Advantage plans during this year’s enrollment. They wanted a programmatic strategy that would complement existing campaigns and direct viewers to their website for more details, using the ZTV solution to reach eligible individuals locally with targeted video across CTV devices.
Large-screen CTV devices with premium inventory sources including National Geographic, ESPN, Hulu, Paramount, Fox Sports and the History Channel.
The client saw an overall Video Completion Rate of 98.7% — with new applications driven directly from the connected-TV audience.
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