HVAC supplier grows with Refinex
A large HVAC distributor wanted to reach its ideal audience precisely, build awareness for a product line and drive foot traffic into brick-and-mortar locations.
The advertiser wanted to precisely reach their ideal target audience, build brand awareness for a specific product line, and maximize foot traffic into their brick-and-mortar locations. As a distributor, their marketing budget was managed in partnership with the many HVAC brands they carried.
Using geofencing, the team drew target zones around competitor storefronts that sold similar products and catered to contractors, capturing visitors and serving them display ads for up to 30 days. They layered on keyword-search retargeting with 432 keywords — new AC, HVAC, ventilation, air conditioning and more — to reach users actively researching HVAC products online.
By the end of the first month the campaign achieved a 0.11% CTR, above the client’s 0.10% goal, and generated 254 total conversions across both in-person and online actions.
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